Cattle group votes to beef up marketing fee
Cattle producers voted this weekend to increase the fee that they pay to finance the "Beef, It's What's For Dinner" advertising campaign and other programs, because inflation and other costs have eroded the buying power of the current rate.
During the National Cattlemen's Beef Association annual convention, which concluded here on Saturday, members voted to increase this fee, called a checkoff. While no amount was included in that action, there was an accompanying directive to increase it to $2 per head from the current $1 rate.
I guess it shouldn't surprise me that the NCBA/meat packers want this to happen. I just wonder what the majority of cattle producers want when it comes to the checkoff. It would be interesting to see.
Information's pretty thin stuff unless mixed with experience. Clarence Day