I see today is that special day dedicated to the proposition that if a man makes a big enough deal over his lady on this one day of the year, he is immune from showing her any love or consideration for the rest of the year. Yes, happy valentines day.
Now if you are a human being and show your lady love every day of the year, this made up holiday means very little to you since you don't need a special day to show love, you do it all the time with your words and deeds.
But I agree. Who needs a special day to show the one you care that you care? Though it does have some very nice chocolate!