Monday, January 21. 2008
Advertising
If you have read here long you know that while I am not fond of the beef checkoff, I don't mind it either. Advertising never hurts, unless you advertise like this. Actually I know it's not an advertisement, but it might be mistaken as one.
It appears by this story that the Beef Board is advertising beef by using Australian Beef. What a way to go!!!
The picture is actually a paid advertisement by Meat and Livestock Australia that appears on a random basis beside stories. It has nothing to do with the story. Maybe they need to add a logo that says paid advertisement.
Having said all that it wouldn't surprise me if the Beef Board did do this. They seem to want to promote foreign beef just as much, if not more than, US beef. This is what is driving the USCA to change the checkoff to use some of the funds to advertise US Beef. Shouldn't our money go to promote our own product? Seems like it to me.
In good times, people want to advertise; in bad times, they have to. Bruce Barton
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That is an outrage!
#1
threecollie
(Homepage)
on
2008-01-21 11:43
(Reply)
